Google Africa, C. Moore Media and Allison+Partners partner for the 4th edition of Female Mentorship Program

C. Moore Media and Allison+Partners have opened applications for the fourth edition of The Future is Female Mentorship Program. The initiative is the first and only PR and communications program dedicated exclusively to African female tech founders.

This year, the program is being done in partnership with Google Africa. The collaboration will enable selected alumni from the Google for Startups Accelerator program to take part in the Future is Female Mentorship Program. The initiative provides PR and communications expertise, insights, knowledge, and skills exclusively to African female founders to support the increased visibility and growth of their startups.

The fourth edition of the program also welcomes the Salesforce Ventures Impact Fund who will support the program by hosting a session on VC funding for the selected female founders from across Africa. Salesforce Ventures Impact Fundhas an active interest in Africa and continues to assess opportunities across the Continent. The Fund has invested in some of the region’s top Africa-focused tech startups including Flutterwave and Andela.

“African female tech founders are often unsupported in the male-dominated world of tech, which is why The Future is Female Mentorship Program was established. We are excited to launch the fourth edition of the initiative with Allison + Partners, who acquired C. Moore Media, International Public Relations,” said Claudine Moore, The Future Is Female Mentorship Program Founder and managing director of Africa at Allison + Partners. “We are also delighted to collaborate with Google Africa and their Women Founders Africa Program, and Salesforce, who will be hosting a session on VC funding with the selected finalists of the program.

Launched by the Africa tech-focused PR agency C. Moore Media International PR, which was recently acquired by global agency Allison+Partners and originally launched on Africa Day in 2020.  Applications to the program have grown by over 160% in recent years, with applications received from 36 African countries in 2022.

“We are excited to be collaborating with The Future is Female Mentorship Program as it aligns with the mission of the Google for Startups Accelerator: Women Founders Africa Program to support and empower women founders building great tech startups in Africa or for Africa.” said Folarin Aiyegbusi, Head of Startup Ecosystem, Sub Saharan Africa. “By increasing the representation of women in the startup ecosystem, we can help bridge the gap between the number of women-led startups and the amount and quality of support they receive, ultimately leading to more diversity and innovation.”

Techcabal alongside Africa Communications Week, a global platform that builds bridges between communications professionals focused on Africa’s transformation will return for the third consecutive year as official partners of the program. Tope Adubi and David Idagu will join founder Claudine Moore as the lead mentors.

The program is delivered virtually, and the mentees are invited to participate in masterclasses and sessions customized to the specific needs of their sector and business. African female founders will learn insights into VC funding, PR and communications, storytelling, media relations and more. During the selection process, special consideration is given to startups that focus on health, education, finance, agriculture, and sustainability. In addition, startups that provide solutions and/or address African women’s and girls’ needs will also receive special consideration.

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